Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
MAY 2007

Bright Ideas†

Brandweek, May 16, 2007 — The findings of a new study reinforce what many in the marketing world have been suspecting—or, in some cases, already experiencing firsthand—for several years: The traditional, static model of a single ad agency or a fixed roster of agencies working on a brand is being supplanted by an open-source model. The report, titled Deeper Consumer Resonance: Architecting an Open-Source Agency Partnership Model, was released last month by the Marketing Communications Roundtable of the Washington-based Corporate Executive Board, a professional network that counts 3,700 executives from the country's leading corporations as its members.

Category: Marketing Strategy
Tags: Business Model, Organizational Design

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