Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
MAR 2005

branding bloopers and blunders

CNN, March 8, 2005 — Barbie split with Ken two days before Valentine's Day. Smart and savvy marketing or just stupid?

Category: Brand Blunders
Tags: Mattel, Wendy's

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