Westin Gives Customers the Jiggle Test†

Brandweek, May 15, 2007 — In striving to become a lifestyle and not merely the hotel positioned on personal renewal, Westin Hotels & Resorts is going directly to the public today with answers to unusual questions. In an online effort developed in-house, the chain will, for example, tell potential customers how to measure muscle tone with the jiggle test, or find a natural expectorant through spicy foods. The Starwood Hotels & Resorts brand today introduces www.FindRenewal.com as well as an in-room TV channel flush with advice and recipes from experts who comprise Westin’s newly assembled Renewal Council.