Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
MAY 2007

AOL Buys Third Screen Media, Adds Mobile

MediaPost Publications, May 16, 2007 — IN A MOVE THAT BODES well for the future of mobile marketing, AOL has agreed to acquire Third Screen Media for an undisclosed sum. The mobile ad firm will now operate as a wholly owned subsidiary of AOL's third-party ad network Advertising.com

Category: New Media Marketing
Tags: AOL, Mobile

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