Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
MAR 2005

Shock Treatment: Sony, Lagging Behind Rivals, Hands Reins to a Foreigner†

Wall Street Journal, March 7, 2005 — Stringer, Chief of U.S. Unit, Inherits Task of Reviving Core Electronics Business --- How Welshman Wooed Tokyo

Category: Marketing Strategy
Tags: Sony, Repositioning

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