Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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MAY 2007

How Can Lafley Keep P&G Expanding?†

Analysis: Q3 Didn't See Broad Gains on Rivals; Key Brands Struggled

Advertising Age, May 14, 2007 — A.G. Lafley's turnaround of Procter & Gamble Co. has been little short of miraculous, and the package-goods giant continues to beat its stated targets. Yet the question is being asked: Can the sorcerer keep conjuring organic growth with his marketing magic, or is it time to bring in the bankers and divest some of the company's poorer-performing brands?

Category: Brand Strategy
Tags: P&G, Growth

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