Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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MAY 2007

'Order & Law'? NBC Puts Show on Cable First†

USA Channel to Carry New "Criminal Intent"; Reruns to be on Network

Wall Street Journal, May 14, 2007 — In a major shift for prime-time television, NBC Universal will reverse the flow of episodes for a hit show, airing originals of "Law & Order: Criminal Intent" on its USA cable network and repeats on NBC. The move marks the first time a major broadcast asset has moved to cable, underscoring the degree to which the cable networks have eroded the position of old-line networks.

Category: New Media Marketing
Tags: NBC, web 2.0

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