Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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JAN 2005

Deal Can Only Raise the Level of Competition, From the Boardroom to Aisle 5

New York Times, January 29, 2005 — Procter & Gamble has long been the 800-pound gorilla in household products. So will it be more formidable with the added muscle of Gillette?

Category: Marketing Strategy
Tags: Gillette, P&G, M&A

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