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MAY 2007

Aquafina Adds Beauty SKUs To Enhance Liquid Assets†

Brandweek, May 7, 2007 — Aquafina is thirsting to "Make your body happy" in a whole new way. The PepsiCo-owned bottled water brand will flow from the beverage aisle into the health & beauty segment with Aquafina Advanced Hydration RX, a 10-SKU skincare line from licensee Added Extras.

Category: Brand Strategy
Tags: Aquafina, Pepsi, Brand Extensions, New Products

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