Marketing Factoids

  • Fewer than 10% of the London Financial Times Stock Exchange Index companies have marketing directors on their boards source ›
  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
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JAN 2005

Kodak bets old strategy can go digital

New York Times, January 26, 2005 — For decades, Eastman Kodak thrived on a classic business model: sell lots of cameras at low prices to chalk up outsize profits on the inks, chemicals and papers used for making prints.

Category: Marketing Strategy
Tags: kodak, Business Model

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