Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
MAY 2007

Discover Uncovers the Secret: Rewarding Loyal Customers Works†

Brandweek, May 1, 2007 — t’s been a busy spring for Discover. In the last two months, the Riverwoods, Ill., company has re-branded its platinum card, rolled out a new card for small business owners, one for WNBA fans, another for people who mostly use the card for automotive purchases and yet another that actually rewards cardholders who may not carry a balance. Oddly, the aim of all this isn’t to attract new customers as it is to reward the very loyal ones the company already has.

Category: Marketing Strategy
Tags: Discover, Loyalty Programs

Add Your Comment

(required)
(required)



(to prevent comment spam)
 


Any HTML in your comment will be removed upon submission. All comments are moderated, and it may take up to 24 hours for your submission to be approved and published. The BackPocket editors reserve the right to edit or remove comments at any time and for any reason.

Subscribe to comments on this article