How Moto Can Recapture Its Mojo†

Analysis: Home of Razr Reports $181 Million Loss and 15% Drop in Sales; Ad Age Calls in Experts

Advertising Age, April 30, 2007 — Once-Razr-sharp Motorola not only reported a $181 million loss in the first quarter, but a 15% drop in cellphone sales, which CEO Ed Zander told analysts is "unacceptable." It's up to Mr. Zander and new Chief Marketing Officer Casey Keller, an H.J. Heinz veteran, to turn that around, and a push is expected in spring.