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MAY 2007

For New Chief, BP’s Problems Range From Rusted Pipes to a Tarnished Image

New York Times, May 4, 2007 — Tony Hayward’s honeymoon is likely to be quite brief. Mr. Hayward, the newly named chief executive of BP, had been settling in for a smooth transition, traveling around the world to meet with employees and government officials as he prepared to take over the top spot at the London-based oil company in August. But he was hastily moved into the top job on Tuesday after John Browne quit in the midst of revelations about his personal life that had prompted him to lie to a court.

Category: Brand Strategy
Tags: BP, Employee Engagement, Repositioning

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