Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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APR 2007

Brands Americans Embrace

Forbes, April 30, 2007 — JetBlue Chief Executive David Neeleman has always been known as a guy who obsesses over customer service. Not only has that strategy differentiated his carrier in a largely commoditized airline industry, it's gone a long way toward gaining some slack when it does mess up. Despite February's much publicized fiasco that had customers in New York stranded on its planes for hours during an ice storm, JetBlue still ranks as Americans' favorite airline.

Category: Brand Strategy
Tags: Jet Blue, Target

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