Greatest Hits: Measuring User Engagement In A New Metrics World

MediaPost Publications, April 30, 2007 — THE ONLINE INDUSTRY HAS COME a long way since we used to measure our traffic with "hits." Gone are the days when an eyeball was an eyeball, was an eyeball. Yet, the debate continues on the most measured medium in history. Even though we offer far more accountability than any offline medium, publishers must still work to show advertisers that users are engaged with their online ads.