Marketing Factoids

  • Nearly six out of 10 Americans who use social media interact with companies on social media Websites source ›
  • 85% of social media users thought companies should interact with their consumers through social media, at least when needed source ›
  • Nearly four out of 10 online merchants surveyed used social networks source ›
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APR 2007

Just do it, marketers say

Nike, PetSmart and other companies are trying to sell their brands by inviting consumers to take part in activities linked to the product or service.

Los Angeles Times, April 30, 2007 — Twice a week, 30 or more people gather at the Nike store in Portland, Ore., and go for an evening run. Afterward the members of the Niketown running club chat in the store over refreshments. Nike's staff keeps track of their performances and hails members who have logged more than 100 miles.

Categories: Brand Strategy, Customer Experience
Tags: Nike, Whole Foods

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