Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
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  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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APR 2007

Stores compete to prove their green credentials are in the bag†

Financial Times, April 26, 2007 — Thousands of shoppers queued outside J Sainsbury stores yesterday to snap up the latest special offer. But they were not seeking cut-price groceries, clothes or electrical goods: they just wanted a bag. Within an hour of 450 stores opening at 8am, the supermarket chain had sold out of the 20,000 reusable cotton bags created by designer Anya Hindmarch, which cost £5 each.

Category: Brand Strategy
Tags: Sainsbury, Green

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