Queen Of The Product Pitch

Martha Stewart isn't shy about integrating ads into her show

BusinessWeek, April 30, 2007 — It's just four minutes into an Apr. 4 episode of The Martha Stewart Show, and Donna Brock from Cleveland, Tex., is on the line asking for advice on how to clean her bathroom. Simple, Stewart says: "Disposable toilet scrubbers, from Scotch-Brite." She plucks a scrubber wand from a box and goes to town on a toilet in the middle of the studio. Watching from home, Brock notes how easy the wand is to use under the bowl's rim.