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APR 2007

Social Networking Increases Internet Time

Watching too much TV? Start social networking

eMarketer, April 27, 2007 — Social networking increases Internet usage, according to a Marketing Evolution study commissioned by MySpace called "Never Ending Friending." A copy of the study provided to eMarketer reveals that nearly a third of social network users ages 14-40 have increased their Internet usage, while 8% decreased usage. Usage remained the same for the rest of those surveyed.

Category: Marketing

Related Factoid

12% of all time spent online for US Internet users in December 2006, was spent at MySpace

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