Marketing Factoids

  • Only 16 percent of consumers trust what they read on blogs source ›
  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • more factoids ›
APR 2007

Marketing To Women, Part I: Mix Alpha Moms, Cans, Stir In Parties

MediaPost Publications, April 27, 2007 — MANY MARKETERS ARE LOOKING TO new media such as blogs and viral videos to generate buzz about their brands. But the Canned Food Alliance (CFA) is trying an old-fashioned tactic that involves pairing influential women with home-based parties and cans of peas and corn. The CFA is calling on "alpha moms" in the Chicago area to host "CANdelight Dinner Parties," with the bottom line of promoting the nutritional benefits of canned foods and nudging consumers to buy them.

Category: Marketing Strategy
Tags: Customer Targeting, Marketing Tactic

Add Your Comment

(required)
(required)



(to prevent comment spam)
 


Any HTML in your comment will be removed upon submission. All comments are moderated, and it may take up to 24 hours for your submission to be approved and published. The BackPocket editors reserve the right to edit or remove comments at any time and for any reason.

Subscribe to comments on this article