Marketing Factoids

  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television) source ›
  • more factoids ›
APR 2007

Kraft Bets Consumers Will Hunger for Bacteria†

LiveActive Brand Could Extend From Raw Cheese to Snacks and Beverages

Advertising Age, April 23, 2007 — Hold the Metamucil: Kraft Foods wants to help America get more regular. The food giant appears to be launching an entirely new marketing platform under the LiveActive name of probiotic (good bacteria to battle irregularity) and prebiotics (nondigestible fibers that stimulate good bacteria in the colon).

Categories: Innovation, Brand Strategy
Tags: Kraft, Brand Architecture & Portfolio, Brand Extensions, New Products

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