Making New Product Launches a Bowl Full of Cherries

By Paul Schrimpf, April 26, 2007 — Cherrypicka is looking for some “cash test dummies.” People who want first crack at the newest, latest and greatest products – cheap – in exchange for their opinions.

Cherrypicka is the brainchild of Cherryflava Media, the South African publisher of Cherryflava, a Web magazine that follows hot new trends in business, advertising and marketing. Cherrypicka offers a limited selection of products from various merchants for consumers to purchase via test vouchers at a deep discount, with the expectation that they will return to the site later and to review it.

Springwise.com applauds Cherrypicka’s ability to generate buzz through “…a creative, word-of-mouth, try-before-you-buy, experiential/buzz marketing tool that's part advertising mixed in with an unbelievable bargain.”

That’s not the half of it.

For marketers looking to up their chances for a successful new product launch without excessive investment, this concept is an easy and straightforward way for trysumers (and influencers) to share their excitement about the product and for the product to gain an army of ambassadors fast and cheap.

Moreover, it enables early adjustments to products based on real-time reviews – a boon to creatives and number crunchers alike in managing the risk inherent in new product launches. Additionally, it will enable companies to reach their consumers without alienating them due to privacy concerns, and to gain customer insights quickly and cost effectively. Above all, the combination of being first on the block, incredible prices and the unique concept gets people talking.

Fortunately, as the marketplace evolves, so do ways to reach and gain understanding of consumers. Cherrypicka shows paving the way for success, doesn’t have to be expensive or complex.