Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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APR 2007

Gap Tests New Designs to Pull Out of Dive†

Wall Street Journal, April 25, 2007 — Gap Inc. clothes will grace the cover of Vogue's May issue for the first time in more than a decade, highlighting its partnership with up-and-coming fashion designers. Gap? And Vogue? Sounds like a stretch, but industry watchers applaud the splashy debut of the San Francisco company's latest collection of women's bow-detailed blouses, trapeze mini-dresses and tie-neck shirts with puffed sleeves.

Category: Brand Strategy
Tags: Gap, Repositioning

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