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  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
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  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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APR 2007

Heinz Pours It On for Self-Made Spots†

Brandweek, April 25, 2007 — In another example of consumers taking creative control of brands, Heinz is the second food marketer behind Doritos to enter the fray of consumer-created ads with a “Top This! TV Challenge” campaign for ketchup. The matrix of the campaign is TopThisTV.com, a Web site where visitors are invited now through August to upload their own commercials and view and vote for their favorites throughout the process.

Category: New Media Marketing
Tags: Heinz, CGM - Consumer Generated Media

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