Marketing Factoids

  • Fewer than 10% of the London Financial Times Stock Exchange Index companies have marketing directors on their boards source ›
  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • more factoids ›
APR 2007

There's Nothing New in Desperate Marketing†

BK, Ford Followed Different Paths -- and Show Why the Best Marketing Comes From Innovation, not Desperation

Advertising Age, April 23, 2007 — The recent tales of two iconic businesses speak volumes about the frenetic conditions that continue to drive (or impede) marketing's ability to contribute top- and bottom-line growth in both the short and long term. Burger King and Ford are diametrical in their current in-market strategies; one has holistically embraced innovation as its growth strategy, while the other seems to have embraced desperation. Lessons abound for marketers seeking the paths to their own go-to-market strategies.

Categories: Innovation, New Media Marketing, Brand Blunders
Tags: Burger King, Ford

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