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  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
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  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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APR 2007

Product Tips You Can Use, by Way of Cellphone

New York Times, April 25, 2007 — FROM time to time, Philips Electronics has used its “sense and simplicity” campaign to clear away marketing that bothers consumers. Last year it paid Hearst $2 million to remove the subscription cards from four of its magazines for a month, and several times it has bought up blocks of commercials on television shows and used them to give air time back to the programmers (like CBS’s “60 Minutes” and NBC’s evening news).

Category: Brand Strategy
Tags: Philips, Brand Identity & Positioning, Mobile

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