Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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APR 2007

Advertising/Marketing: Filling up 'greener'

USA Today, April 23, 2007 — In an ambitious new marketing campaign, BP (BP) takes on two of the biggest negative perceptions of Big Oil: that gas station service stinks and that oil companies don't care about the environment. On the service issue, TV ads use cartoon characters and a catchy tune to say that BP tries to make customers' days "a little better" with clean gas stations and friendly service. One ad shows a cartoon family having a bad road trip until they pull into a spiffy-looking BP for food and gas.

Category: Brand Strategy
Tags: BP, Advertising, Green

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