Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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APR 2007

Toyota's Scion Brand Bests E-Tailers With Recognition Among Young Consumers

MediaPost Publications, April 24, 2007 — SCION, TOYOTA MOTOR SALES U.S.A.'S brand founded in 2003 to appeal to Generation Y consumers, has 80% name recognition among young buyers, according to Cisco's Internet Business Solutions Group (IBSG)'s second annual e-commerce survey, putting it ahead of other, well-established branded online retailers Sears, Target, Macys, Best Buy and Amazon.com.

Category: Brand Strategy
Tags: Scion, Toyota, Customer Targeting

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