Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
APR 2007

What's Making 'Friends' With a MySpace User Worth?†

Fox, Carat Study Tries to Quantify Return of Social-Network Marketing

Advertising Age, April 23, 2007 — What's the value of a MySpace user letting a brand latch onto his or her page? A return that keeps multiplying long after people have agreed to let marketers on their profiles, according to a study released today by MySpace owner Fox Interactive Media in conjunction with Carat. Fox executives are presenting the results of the study to a group of online-advertising clients today in Los Angeles.

Categories: New Media Marketing, Marketing Effectiveness
Tags: adidas, Electronic Arts, Marketing Effectiveness ROI, Social Networking

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