Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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APR 2007

Learn From a Master of Marketing†

Q&A: Jim Garrity May Be Retiring From Wachovia, but He Still Has Plenty to Say

Advertising Age, April 23, 2007 — Gim Garrity, exec VP-chief marketing officer of Wachovia Corp. and a high-profile member of the Association of National Advertisers, is retiring July 1 after a decade with the once sleepy bank brand turned national powerhouse following the merger with First Union Corp. Mr. Garrity, 60, is stepping down after a successful career with companies including IBM and Compaq Computer Corp., where he repositioned the brand. Reporter Kate MacArthur talks to the Ad Age Marketing 50 alumnus.

Categories: New Media Marketing, Marketing Strategy
Tags: Wachovia, CMO

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