Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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APR 2007

MySpace: Friending Is the New Ad

GigaOM, April 23, 2007 — MySpace, hoping to prove it is a new type of marketing platform, commissioned research firms to look at its user habits and responses to marketing campaigns. The results, released today, were unsurprisingly positive — but they’re also interesting. “Friending is the next advertising,” proclaims the report. And 40 percent of social network users claim to have “discovered brands and products that [they] really like” through the websites.

Category: New Media Marketing
Tags: adidas, Electronic Arts, Advertising, Social Networking

Related Factoid

40 percent of social network users claim to have discovered brands and products that they really like through the websites

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