Marketing Factoids

  • Fewer than 10% of the London Financial Times Stock Exchange Index companies have marketing directors on their boards source ›
  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • more factoids ›
JAN 2005

House Training: Now, Employees Get Brand Boost†

Wall Street Journal, January 18, 2005 — While the effort is mainly intended to dazzle consumers, a chunk of the budget has been earmarked for an internal campaign to turn Masterfoods' 35,000 employees into better ambassadors for the brand, which the company says generates about $3 billion in annual global retail sales.

Category: Brand Strategy
Tags: Mars, pedigree, Employee Engagement, Organizational Design

Add Your Comment

(required)
(required)



(to prevent comment spam)
 


Any HTML in your comment will be removed upon submission. All comments are moderated, and it may take up to 24 hours for your submission to be approved and published. The BackPocket editors reserve the right to edit or remove comments at any time and for any reason.

Subscribe to comments on this article