Boeing Videos Feature New Dreamliner

New York Times, April 23, 2007 — Boeing is using new technology not only to build its 787 Dreamliner aircraft but also to promote it: The company has commissioned a series of large-format videos running on the aircraft’s Web site to promote the 787 to potential passengers and airline customers, aviation enthusiasts and others. Created by Sarkissian Mason, the videos are running on a Dreamliner microsite on www.newairplane.com, and will change at least monthly until the plane enters commercial service in 2008.