Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
APR 2007

AT&T Wireless Unit CMO Marc LeFar Resigns†

Move Comes Weeks Before Apple iPhone Launch

Advertising Age, April 20, 2007 — Marc LeFar, who shepherded the $1 billion-plus marketing budget of the former Cingular Wireless for the past four years, has resigned from AT&T, the wireless provider's new parent. An AT&T spokesman said Mr. LeFar "wanted to do something else" and declined further comment. David Christopher, formerly VP-product management, has taken over as chief marketing officer for the brand, the spokesman said.

Category: Marketing Strategy
Tags: AT&T, CMO

Add Your Comment

(required)
(required)



(to prevent comment spam)
 


Any HTML in your comment will be removed upon submission. All comments are moderated, and it may take up to 24 hours for your submission to be approved and published. The BackPocket editors reserve the right to edit or remove comments at any time and for any reason.

Subscribe to comments on this article