Designer Hotels Hit the Hot Spots

Armani in Dubai, Missoni in Kuwait, Bulgari in Milan—fashion houses are teaming up with Ritz, Marriott, and their ilk to provide luxury rooms with a label

BusinessWeek, April 6, 2007 — Coco Chanel, the late grande dame of French couture, said she didn't do fashion—she was fashion. An apt metaphor, perhaps, for the latest trend among the titans of fashion and luxury. No longer content merely to design haute couture and accessories, they are branching out into the "experience" business by lending their design style and brands to top-of-the-line hotels and resorts around the world. Love your outfit from Bulgari, Armani, Missoni, Versace, or Moschino? Now you can wear it in surroundings conjured up by the same designers.