Marketing Factoids

  • The typical teen has 80 phone numbers and over 100 friend connections. source ›
  • Fewer than 10% of the London Financial Times Stock Exchange Index companies have marketing directors on their boards source ›
  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • more factoids ›
MAR 2007

Remember to Forget, Borrow, and Learn

That's the formula for innovation offered by the Tuck School's Dr. Vijay Govindarajan, a world authority on the subject

BusinessWeek, March 29, 2007 — My good friend Dr. Vijay Govindarajan is a professor at Dartmouth's Tuck School and a world authority on strategic innovation. He is also one of the best executive educators and business-school professors in the world. He and I recently spoke about innovation in older businesses. Edited excerpts of our conversation follow:

Category: Innovation
Tags: (none)

Add Your Comment

(required)
(required)



(to prevent comment spam)
 


Any HTML in your comment will be removed upon submission. All comments are moderated, and it may take up to 24 hours for your submission to be approved and published. The BackPocket editors reserve the right to edit or remove comments at any time and for any reason.