Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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APR 2007

MTV gets with a new program

The network takes a leap with more viewer-generated content

Los Angeles Times, April 17, 2007 — Though it might appear that shows like "Laguna Beach," "The Real World" and "The Hills have defined young people better than any others, MTV is moving away from high-gloss and into homemade. In an attempt to reconnect with young audiences that have drifted from the channel recently, MTV will begin to roll out series that showcase the best of the Web, require heavy viewer participation and feature the lives of real teens.

Category: New Media Marketing
Tags: MTV, Video, Youth Marketing

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