Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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APR 2007

Q+A: Orange Is the New Blue for GM's Design Guru†

Brandweek, April 16, 2007 — General Motors loves the color orange. So much so that nearly 75% of its upcoming stable of vehicles will be available in some variation of orange in the next few years. Its Trax concept, for example, unveiled at the New York International Auto Show earlier this month, was displayed in Blaze Orange.

Category: Brand Strategy
Tag: GM

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