Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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APR 2007

Maybe a Lavender Web Site Wasn’t How to Attract Women

New York Times, April 17, 2007 — JULIE PFEFFER, who has traveled on business to more than 55 countries, was among many female business travelers not impressed with the announcement by American Airlines last week that it had started a Web site just for its female travelers, www.AA.com/women. “There are so many things that are infuriating about this lip-service nonsense that I can’t begin to list them all,” said Ms. Pfeffer, an executive with the emerging markets division of Artisan Partners, an investment management company.

Categories: Brand Strategy, Brand Blunders
Tags: American Airlines, Customer Targeting

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