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APR 2007

Procter and Gillette Learn From Each Other’s Marketing Ways

New York Times, April 12, 2007 — WHEN their corporate marriage took place in the fall of 2005, Gillette was from Mars and its new owner, Procter & Gamble, was from Venus. Gillette, the maker of razors, Duracell batteries and Oral-B toothbrushes, knew how to talk to men. And Procter & Gamble, which makes Pampers, Cover Girl cosmetics, Tide and Charmin, spoke with a very female voice. Nearly two years later, marketing executives from both sides say they have learned from each other’s methods.

Category: Brand Strategy
Tags: Gillette, P&G, M&A

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