Marketing Factoids

  • The typical teen has 80 phone numbers and over 100 friend connections. source ›
  • Fewer than 10% of the London Financial Times Stock Exchange Index companies have marketing directors on their boards source ›
  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
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JAN 2005

Navigating Curves: BMW's Push to Broaden Line Hits Some Bumps in the Road†

World-Wide Sales Are Up, But Style, Tech Glitches Turn Off Longtime Fans --- A Wurst in Three Sizes

Wall Street Journal, January 11, 2005 — Ten years ago, BMW AG looked into the future and concluded its business was in danger of running out of gas

Category: Marketing Strategy
Tags: BMW, Growth, Repositioning

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