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  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
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  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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APR 2007

Using technology to improve in-store marketing

McKinsey Quarterly, April 1, 2007 — Rather than use slow, expensive, and risky pilot projects to assess in-store marketing programs, one consumer goods manufacturer is taking advantage of shopping-simulation technology to test ideas more rapidly.

Category: Customer Experience
Tag: Retail Design

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