Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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APR 2007

Endemol and EA make a ‘Virtual Me’†

Brand Strategy, April 16, 2007 — Games company Electronic Arts has joined forces with TV company Endemol to launch a new virtual world concept called ‘Virtual Me’. The entertainment property is designed to bridge the divide between traditional TV and videogames.

Category: New Media Marketing
Tags: Electronic Arts, Video

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