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  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television) source ›
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APR 2007

Hyatt Andaz Brand Seeks Luxury Guests†

Wall Street Journal, April 12, 2007 — Seeking to capture the attention of luxury travelers, Global Hyatt Corp. said it will announce today the new Andaz brand of upscale urban hotels planned initially in London, New York and the Los Angeles area. The closely held Chicago-based hotel company hopes Andaz will find a place between its high-end Park Hyatt brand and its Hyatt Regency product.

Category: Brand Strategy
Tag: Hyatt

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