Marketing Factoids

  • Only 16 percent of consumers trust what they read on blogs source ›
  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • more factoids ›
APR 2007

Survey: Boomers Have Money, Aren't Afraid To Spend It†

Brandweek, April 11, 2007 — Far from being cowed by the growth in technology, the aging baby boom generation has embraced the Internet and everything related to it, and enjoys spending time online and surfing interesting Web sites. That’s the crux of a new study by BoomerEyes, a leading boomer research and demographic intelligence company that studies baby boomers and their influence on American society and the economy.

Category: Brand Strategy
Tags: Customer Targeting, Trends

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