Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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APR 2007

Marketers create their own shows

USA Today, April 10, 2007 — Problem: TV watchers don't want their shows interrupted by ads. Solution: Make the show the ad. That's one approach being used by marketers as they try to keep consumers' attention. Gillette is producing an ABC prime-time reality series starring the group of NASCAR drivers — dubbed the "Young Guns" — who are featured in its TV ads and online.

Category: Marketing Strategy
Tags: Axe, Gillette, Toyota, Advertising

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