Let Consumers Control More Than Just Ads

Direct Involvement: Innovative Marketers Invite Consumers to Guide Business Strategy

CMO Strategy by AdAge, April 9, 2007 — Stop selling consumers short. They want to do more than create ads for you. The latest wisdom of the crowds is that it's a good idea to ask consumers to create ads they think will appeal to other people like them. s it smart to allow everyday people to vote on which ads should be aired? Sure.