Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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APR 2007

Few Convert at Retail E-Commerce Sites

Many shop. Few buy.

eMarketer, April 9, 2007 — Online merchants convert an average of 2%-3% of their site visitors into buyers, according to the e-tailing group's "Sixth Annual Merchant Survey." That's about the same as last year. And the year before that. The group says that driving the right customers to sites and increasing sales and retention all require more targeted tactics every year.

Categories: New Media Marketing, Customer Experience
Tag: Retail Design

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