Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
JAN 2005

Too Many Cooks: Despite Revamp, Unwieldy Unilever Falls Behind Rivals†

Wall Street Journal, January 5, 2005 — Consumer-Products Giant Labors to Slim Operations; Two Chairmen in Charge --- A Deodorant With 48 Formulas

Category: Customer Experience
Tags: Unilever, Corporate Branding

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