Marketing Factoids

  • Nearly six out of 10 Americans who use social media interact with companies on social media Websites source ›
  • 85% of social media users thought companies should interact with their consumers through social media, at least when needed source ›
  • Nearly four out of 10 online merchants surveyed used social networks source ›
  • more factoids ›
APR 2007

Test Ride†

Marketers are trying out new media with small but effective campaigns

Brandweek, April 2, 2007 — Even highly experienced marketers can be daunted by the current menu of new media options. The glossary of industry terms alone is a hefty course of alphabet soup. There are blogs, vlogs, podcasts, V-casts, WAP sites and RSS feeds. There is user-generated content, open-sourced branding, crowd-sourced branding, mobile marketing, social networking sites, virtual communities. Choosing a media plan and creating a strategy starts to feel like spinning a roulette wheel.

Category: New Media Marketing
Tags: IBM, Jeep, Palm, Second Life, Wal-Mart, CGM - Consumer Generated Media, Mobile, Online Marketing, Outdoor

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